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HomeGuide · One-liner

How to write your one-liner

The application asks you to describe what your company does in 50 characters or less. It’s often the first thing a reader sees, so it does most of the work of making the rest of your application make sense.

The rules

  1. Plain words, no marketing. “Transforming how teams work” could describe any company. Name the thing. (Paul Graham, “How to Apply to Y Combinator” (hosted by YC))
  2. Reproducibility test. After reading it, could someone roughly sketch what you’re building? If not, it’s too abstract.
  3. Use a reference people know. “X for Y” or “open-source X” is efficient, not derivative.
  4. Narrow beats vague. A sentence that captures half your ambition clearly is better than one that captures all of it vaguely.
  5. Count characters. 50 includes spaces. Our tool counts as you type.

Before and after

BeforeAfter
AI-powered platform revolutionizing sales productivity[Your product] that writes follow-up emails from sales call recordings (make it specific to what you actually do)
The future of healthcare paymentsBilling software for independent physical therapists (example)

Real one-liners under 50 characters

From founders’ own Launch HN posts. They’re what founders posted publicly, not necessarily what they put on an application.

Check my one-liner   More short one-liners →